Audi Driving Experience - "Drive yourself Campaign"

Challenge:
The Audi Driving Experience is a hands-on training program to learn advanced driving techniques. It is very new in China. The client's objective was to sell 60 units for the period of the Chinese National Holiday from October 1st to 7th.

Solution:
With a minimum media budget, three banners were posted on vertical car sites or car sections of the big web-portals. Additionally an eDM was sent out to the Audi Online Database.
The banners featured three driving tips and invited the viewer to join the training while having the unique chance of riding in an Audi S6 or S4 sports edition..

Results:
The week previous to the campaign had 7 registrations for the Driving Experience. In the week of the campaign 745 people registered.

Banner 1 - Drive yourself with confidence

Banner 2 - Drive yourself around obstacles

Banner 3 - Drive yourself out of trouble

EDM - Not an ordinary driving class